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We’re a strategy-led branding agency specialising in food and drink that’s built around one simple idea: we build brands for people, not products. We spend less time chasing trends and more time watching how people eat, feel, share and connect. The best food and drink brands aren’t just tasty, they’re deeply human.

HUMAN DOING

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HUMAN DOING //

WE’RE IN THE BUSINESS OF HUMAN OBSERVATION

Our empathy-led approach combined with creative story telling for brand building.

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FEATURED WORK

FEEL GOOD ABOUT SNACKING

How we’ve worked with Olly’s to help them redefine the snacking category.

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Multiple packages of Olly's Salted Original Pretzel Thins on a purple surface, with a blurred child holding a pretzel close to the camera.

Team

Who’s with you from start to finish.

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  • Creative Director

    24 years across branding, publishing and creative direction. From action sports to the food and drink world for the past 12 years, James is driven by a curiosity for culture and human behaviour, using it to uncover and tell stories that feel real, relevant and connect with people.

A woman with curly hair and a patterned shirt, smiling at the camera, sitting indoors with framed artwork on the wall behind her.


  • Design Director

    15 years across branding and creative direction. Working across print, motion, digital and spatial design. Driven by storytelling in all its forms, from folklore to internet oddities, pop culture to comedy in search of the emotional truth behind ideas.

No B-team.
No handovers.
You work directly with us.

THE RESULTS

You’ll find our brands in Waitrose, Boots, M&S, Whole Foods, Tesco, Ryan Air and all over the world.

Hand holding a pink bag of Olly's Pretzel Thins, Sweet Chilli flavor, with images of pretzels on the packaging, against a purple background.