Roam : Built from the ground up
With a product and a clear audience already in mind, Roam came to us to help turn their vision into a reality. Their meat-based, protein-packed snack bars needed a no-frills identity to convey an honest, straight-talking mission: to provide no-nonsense nutrition that fuels people to do what’s important to them.
Cluttered market → Cut through, high-performance food
- Brand Narrative
- Brand Identity
- Digital Platforms
Roam wanted to challenge the status quo right from the start, cutting straight to the chase and offering a high protein snack bar that does exactly what it sets out to do. We helped them to shape a brand narrative that combines lifestyle and performance.
We created a simple, but bold, type-based logo for Roam, to reflect the brand’s confidence and powerful message. We crafted a transparent, straight-talking tone of voice to help us do the talking.
We intentionally kept the design of Roam’s product packaging clean, using a minimal palette to clearly convey the information that would be most important to our audience, such as carbs and protein, the ingredient’s origin and other nutritional information.
Roam’s ‘tell it like it it’ approach extended to their digital platforms. We worked with the founders to create a solid e-commerce website which streamlines the shopping process and makes it easy for consumers to make repeat orders, to save time.
Since launching, Roam are making real food more accessible with a cut-through brand that has quickly garnered popularity.