Cheeky P’s : Giving life to a snack with a mind of its own
Eager to boost the profile of their roasted chickpea snacks, Cheeky P’s founders Greg and Gracia came to us to develop their brand narrative and help their plant-based products stand out in an increasingly crowded market. We conducted competitor research and crafted new packaging designs that packed a punch, plus gave the brand a larger than life tone of voice.
Undefined brand narrative → Packed with personality.
- Brand Narrative
- Brand Identity
- Brand Messaging
We characterised the Cheeky P’s as a tiny horde with a boundlessly energetic personality to bring a story to the brand.
Based on competitor analysis, we designed a bold and colourful palette, which we rolled out across packaging, the website and social media.
Using bright colours and bold typography, we created packaging designs and adapted the branding to build a new website and online shop.
We strategically developed the brand’s USPs, tying in with healthy snacking trends and ensuring vegan-friendly messaging was clear.
Since their rebrand, Cheeky P’s have been stocked by Sainsbury’s and Ocado. The rollout across social media has grown their following and resulted in new partnerships with established food brands.