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Cheeky P’s : Giving life to a snack with a mind of its own

Project Overview

Eager to boost the profile of their roasted chickpea snacks, Cheeky P’s founders Greg and Gracia came to us to develop their brand narrative and help their plant-based products stand out in an increasingly crowded market. We conducted competitor research and crafted new packaging designs that packed a punch, plus gave the brand a larger than life tone of voice.

Undefined brand narrative → Packed with personality.


  • Brand Narrative
  • Brand Identity
  • Packaging
  • Brand Messaging
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Cheeky P’s logo
Pulling a pack of Cheeky P’s from a yellow tote bag
Cheeky P’s with a beer

Our approach.

Brand narrative

We characterised the Cheeky P’s as a tiny horde with a boundlessly energetic personality to bring a story to the brand.

Brand Identity

Based on competitor analysis, we designed a bold and colourful palette, which we rolled out across packaging, the website and social media.

The not so humble chickpea snack
Developing Cheeky P’s characters from drawing
Rebels against the boring slogan
Pouring Cheeky P’s
Call them small


Using bright colours and bold typography, we created packaging designs and adapted the branding to build a new website and online shop.

Cheeky P’s packaging
Stacked boxes of Cheeky P’s
Cheeky P’s pack closeup
Pack details

Brand messaging

We strategically developed the brand’s USPs, tying in with healthy snacking trends and ensuring vegan-friendly messaging was clear.

Cheeky P’s pack exploding
Ok we can be annoying at times
Cheeky P’s hoard knocking pint flying on social media post
The not so humble chickpea snack billboard


Since their rebrand, Cheeky P’s have been stocked by Sainsbury’s and Ocado. The rollout across social media has grown their following and resulted in new partnerships with established food brands.

To find out more about this project and to discuss how a similar solution may work for your brand, get in touch.

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