Cheeky P’s : Giving life to a snack with a mind of its own

Project Overview

Eager to boost the profile of their roasted chickpea snacks, Cheeky P’s founders Greg and Gracia came to us to develop their brand narrative and help their plant-based products stand out in an increasingly crowded market. We conducted competitor research and crafted new packaging designs that packed a punch, plus gave the brand a larger than life tone of voice.

Undefined brand narrative → Packed with personality.

Involvement

Visit website

Pulling a pack of Cheeky P’s from a yellow tote bag

Our Approach.

Brand Narrative

We characterised the Cheeky P’s as a tiny horde with a boundlessly energetic personality to bring a story to the brand.

Brand Identity

Based on competitor analysis, we designed a bold and colourful palette, which we rolled out across packaging, the website and social media.

Developing Cheeky P’s characters from drawing

Packaging

Using bright colours and bold typography, we created packaging designs and adapted the branding to build a new website and online shop.

Brand messaging

We strategically developed the brand’s USPs, tying in with healthy snacking trends and ensuring vegan-friendly messaging was clear.

Cheeky P’s hoard knocking pint flying on social media post

The not so humble chickpea snack billboard

Results

Since their rebrand, Cheeky P’s have been stocked by Sainsbury’s and Ocado. The rollout across social media has grown their following and resulted in new partnerships with established food brands.