Friends enjoying a slice of Dough and Glory pizza

Dough and Glory : Bringing glory to ‘at home’ eating

Project Overview

Following a challenging year in the hospitality and service industry, Dough & Glory approached us to help them expand revenue streams and bring a frozen pizza kit to market that would put a smile on people’s face during a difficult time. We came on board to define opportunities and strategically created a bold identity that could be translated across print and digital.

Need to expand revenue streams → Good vibes DIY pizza kit.

Involvement

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Our Approach.

Brand Positioning

Realising the need to set Dough & Glory apart from restaurants and takeaways, we focussed on the experience factor, honing in on the glory of making a professional pizza at home.

Understanding the audience

We identified our audience as ‘give-it-a-goer’s, those people who’d relish the opportunity to create a premium pizza using pre-prepared dough balls.

Dust that flour. Feel that stretch. Spread the sauce. Share the love. Feel the glory.

Packaging

Using sophisticated, playful shapes and icons and a laid-back tone of voice, we crafted an identity for Dough & Glory that gives the effect of going with the flow and making your pizza your own.

Digital platforms

Ahead of the brand’s launch, we designed a new website and online shop and developed a distinctive social media campaign to stop thumbs scrolling.

Content creation

As supporting content, we created a suite of short videos clearly explaining how to use Dough & Glory’s pizza kits. Plus, we directed a photoshoot, creating standout imagery for promotion.

Photographing Dough & Glory pizza with iphone

Results

Standout content allowed Dough & Glory to hit the ground running with a successful social campaign that has seen followers and click-throughs increase steadily. The content was also used as part of their PR coverage that saw the brand feature heavily in articles published by the national press.