CELEBRATING EVERYDAY
LITTLE WINS

THREE
ROBINS

VISUAL IDENTITY, PACKAGING, BRAND WORLD

Two cartons of oat milk, one labeled "Barista Oat" and the other "Chocco Riffic Oat Milk," placed on a table with breakfast items, including a bowl of cereal, a plate of pancakes with blueberries and syrup, small dinosaur toys, and utensils on a striped cloth napkin. There are also two glass bottles with straws containing milk and chocolate milk.

making it easy for families to feel good about what they bring to the table.

Three Robins approached us with a strong family brand, and a desire to push innovatively into a space which tackled an age-old battle between parents and children over treats. For this, they needed a brand refresh, and to consolidate their essence into a new brand world.

A purple background with a pink snowflake symbol. Surrounding the snowflake is white and pink text that reads: "Refrigerate once opened. Consume within 3 days."

Our approach was to celebrate the good that parents do with a playful and fun brand, communicating that dietary or health switches needn’t be joyless. The end result? A brand which champions taste appeal, pleasure and joy with a brand that feels as honestly delicious as its products.

A cartoon illustration of a bird wearing sunglasses with a speech bubble containing three dots.
Two cartoon birds sitting on a red branch against a light background, with one bird wearing sunglasses.

We championed the Three Robins brand proudly and with a brave, adventurous personality.

Smartphone displaying an advert for oat milk, with pictures of three Robin's oat drink cartons and text asking if oat milks that taste great are good for you.

THE STRATEGY

With a broadly expanding range of products, from barista oat to chocolate flavour, we believed that bringing the robin character to the fore was the clearest way of shouting personality across the aisle. The design, whilst bold and minimalist in its execution, has the power to satisfy the whole family – something that we knew was key in a household of busy adults and littles!

A carton of Three Robins Chocco Riffic Oat Milk, made with real cocoa, with pieces of chocolate in front of it on a blue background.

As with all projects, clarity of messaging is key. We took time to understand the importance of on-pack expression, and to listen to what our busy parent shoppers were looking for. With this in mind, all USPs are visually clear and uncluttered. Another “little win” in the supermarket run.

Woman holding a child on a beach during sunset with ocean waves in the background.
A bowl of oatmeal topped with sliced strawberries, raspberries, and blueberries on a round, woven placemat. Next to the bowl is a gold spoon, and a carton of Three Robins Barista Oat Milk placed nearby.
Two cartons of oat milk from Three Robins, one labeled 'Barista Oat' and the other 'Chocco Riffic,' placed on a table with strawberries, scones with jam, and a jar of jam or jelly in the background.
A woman in a green jacket smiling at a supermarket shelves filled with Three Robins branded food products, with promotional text indicating the products are now available in ASDA.