We’re a creative duo with both editorial and branding roots and a shared obsession with food, design and human behaviour. We bring depth, sharp thinking and thoughtful craft to every brand we touch, creating new brands and unlocking new energy in established ones, turning insight into appetite.
What’s behind
the name?
B32 is more than an address – it’s where it all began. Number 32, Buxton Road was the house where family life and creative life first found their rhythm. It’s where the agency took shape, where balance was built, and where everyday moments became the spark for bigger ideas.
B32 is a reminder that great brands are rooted in real life. It reflects what we believe, how we work, and who we work for – people with stories worth telling.
Process
How we learn what people actually need.
What makes us different?
We build brands for people, not products
At the core of our messaging is the belief that every brand is an extension of its founder and their vision. Our brands are not just for businesses, they are reflections of the people who created them.
Get out of your head
Stop dreaming, stop overthinking and make a move. Anyone can take the step from idea to action with our guidance, we help you move with clarity and purpose. No more overthinking. Just real, resonant momentum.
It’s all about understanding human behaviour
Most brands don’t fail because of product, they fail because they don’t connect with anyone. We build user-centric brands built on real-world insight that live and breathe. Ones your audience doesn’t just buy into, they belong to.
The power of good storytelling
Whether it’s a belief, a mindset or a message, we use story-driven strategy to push past what’s holding you back, shaping clear direction with real purpose that leads to bold, distinctive creative and stories that truly connect.
Services
What we do, and how we do it differently.
Strategy
DEFINING PURPOSE, BRAND NARRATIVE, BRAND POSITIONING, BRAND ARCHITECTURE
BRAND VOICE
NAME CREATION, VERBAL IDENTITY & TONE OF VOICE, COPYWRITING, MESSAGING, ON PACK EXPRESSION, FLAVOUR NAMING, COMMUNICATIONS STRATEGY
DESIGN
VISUAL IDENTITY, LOGO DESIGN, PACKAGING DESIGN, BRAND WORLD, STRUCTURAL DESIGN, ART DIRECTION AND CONTENT CREATION FOR PHOTOGRAPHY, VIDEOGRAPHY, BRAND GUIDELINES, BRAND GUARDIAN
Team
Two minds, one shared appetite for good ideas.
James Bettinson
Creative Director
24 years across branding, publishing and creative direction. From action sports to the food and drink world for the past 12 years, James is driven by a curiosity for culture and human behaviour, using it to uncover and tell stories that feel real, relevant and connect with people.
Steph Taylor
Design Director
15 years across branding and creative direction. Working across print, motion, digital and spatial design. Driven by storytelling in all its forms, from folklore to internet oddities, pop culture to comedy in search of the emotional truth behind ideas.
Partners
We believe great brands come from bringing the right minds together. That’s why we collaborate with a trusted network of food experts, developers, content creators and marketeers – people who share our values and understand what it takes to make brands commercially successful. Every project is thoughtfully assembled, tailored to what the brief truly needs. No egos, just good people doing great work.
