ROAM
creating cut through high performance food
Naming
Visual Identity
Packaging
Brand Story
Brand World
Digital Platforms
With a product and a clear audience already in mind, Roam came to us to help turn their vision into a reality. Their meat-based, protein-packed snack bars needed a no-frills identity to convey an honest, straight-talking mission: to provide no-nonsense nutrition that fuels people to do what’s important to them.
Roam wanted to challenge the status quo right from the start, cutting straight to the chase and offering a high protein snack bar that does exactly what it sets out to do. We helped them to shape a brand narrative that combines lifestyle and performance.
strategy
We created a simple, but bold, type-based logo for Roam, to reflect the brand’s confidence and powerful message. We crafted a transparent, straight-talking tone of voice to help us do the talking.
We intentionally kept the design of Roam’s product packaging clean, using a minimal palette to clearly convey the information that would be most important to our audience, such as carbs and protein, the ingredient’s origin and other nutritional information.
