Olly’s : A tot-olly amazing brand journey

Our Approach

Market research

Before creating a brand narrative for Olly’s, we took a good hard look at the snacking sector, identifying trends and forecasting changes in behaviour, so we had a clear idea of the brand’s direction of travel..

Creating a scalable platform

Right from the start, it was important to Olly that his brand had the potential to be scaled up if things took off. Whilst the brand launched with olives, we left room for growth into other types of snacks…and it’s a good job we did!

Brand messaging

One of Olly’s (many) defining successes has been the brand’s ubiquitous messaging. The tone of voice is down to earth and pun-tastically relatable. Teamed with a strong social conscience, the brand’s authenticity has helped it’s following to grow.

Design solutions

Back when Olly’s just did olives, we crafted their snack pouches, injecting humour through the introduction of characterful olives. As the brand branched into other snacks, we evolved the design and upped the attention-grabbing messaging across their nut and pretzel ranges.

Results.

Originally launched as Olly’s Olives, Olly’s has diversified into a range of healthy snacks. As an internationally successful business with an annual turnover of over £2 million, you’ll find Olly’s everywhere, whether you’re doing the weekly shop in Sainsbury’s or flying high with Ryanair.