Griddle : A breakfast brand to shout about

Our Approach.

Persona Development

Griddle realised they were experiencing a change in their audience make-up, from individuals to families with children. We researched their consumer’s needs and created personas to help them understand who they should be talking to.

Brand narrative

We needed a compelling story to help Griddle get their message across to families. So, we put out a rallying cry for wholegrain breakfasts to fill up tiny tummies.

Brand Identity

Griddle’s rebrand sees nostalgic vibes paired with a modern colour palette. Working with a local illustrator, we developed a suite of family characters who each have their favourite way to enjoy breakfast.

Packaging

We rolled out branding across Griddle’s pancakes, their new waffle range and pancake mixes. On-pack messaging was made clearer, incorporating a new tone of voice alongside eye-catching illustrations.

Art direction

For product packaging, social media and the web, we art directed a range of personality-packed product shots, drawing on the brand’s new colour palette and adding in some eccentric, retro vibes.

Results

Griddle’s following have embraced the new-look packs and website. Off the pack of the rebrand, Griddle were accepted into Sainsbury’s and Whole Foods Market.