snacks that feed your feel good.
OLLYS
BRAND STORY, BRAND POSITIONING, VISUAL IDENTITY, PACKAGING, DIGITAL PLATFORMS, BRAND WORLD, USER RESEARCH
FROM MARKET STALL TO INTERNATIONAL SNACKING SENSATION.
We’ve been with Olly’s since the beginning. Since the days when Olly himself was flogging his first olives in plastic pots on food markets. He came to us to help his brand grow.
We stepped in to support with strategic thinking and top-notch design. And we’ve been together ever since, creating healthy snacks you’ll love, that love your body back.
It’s more than a snack. It’s a way of life.
THE STRATEGY
Before creating a brand narrative for Olly’s, we took a good hard look at the snacking sector, observing trends and forecasting changes in behaviour, so we had a clear idea of the brand’s direction of travel. Right from the start, it was important to Olly that his brand had the potential to be scaled up if things took off. Whilst the brand launched with olives, we left room for growth into other types of snacks… and it’s a good job we did!
One of Olly’s (many) defining successes has been the brand’s ubiquitous messaging. The tone of voice is down to earth and pun-tastically relatable. Teamed with a strong social conscience, the brand’s authenticity has helped it’s following to grow. As the brand branched into other snacks, we evolved the design and upped the attention-grabbing messaging across their pretzel ranges.
The results? Originally launched as Olly’s Olives, Olly’s has diversified into a range of healthy snacks. As an internationally successful business with an annual turnover of over £4 million, you’ll find Olly’s everywhere, whether you’re doing the weekly shop in Sainsbury’s or flying high with Ryanair.
Olly Hiscocks
