Persona Development

Griddle Founders, Ella and Sophie, run a successful pancake business but realised their following had changed. They needed a new pair of eyes to develop their positioning and deliver a strategic rebrand to make a fresh product line stand out for a new audience. We stepped in with new audience personas, using them to create lively designs and a family-focused brand narrative that promotes the benefits of a healthy wholegrain breakfast.

Griddle

Thu Feb 24, 2022 Persona Development Brand Narrative Brand Identity Packaging Art Direction