Brand Narrative
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With a product and a clear audience already in mind, Roam came to us to help turn their vision into a reality. Their meat-based, protein-packed snack bars needed a no-frills identity to convey an honest, straight-talking mission: to provide no-nonsense nutrition that fuels people to do what’s important to them. Roam
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Griddle Founders, Ella and Sophie, run a successful pancake business but realised their following had changed. They needed a new pair of eyes to develop their positioning and deliver a strategic rebrand to make a fresh product line stand out for a new audience. We stepped in with new audience personas, using them to create lively designs and a family-focused brand narrative that promotes the benefits of a healthy wholegrain breakfast. Griddle
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Yūgō was founded by entrepreneur, Renad who wanted to spice up meals by giving them a quick, affordable fusion twist. She asked us to help develop her sauce brand from scratch, promoting delicious, out-there flavours in a confident way. Yūgō
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Eager to boost the profile of their roasted chickpea snacks, Cheeky P’s founders Greg and Gracia came to us to develop their brand narrative and help their plant-based products stand out in an increasingly crowded market. We conducted competitor research and crafted new packaging designs that packed a punch, plus gave the brand a larger than life tone of voice. Cheeky P’s