In a world where everything is shared on social media and distributed in a matter of seconds, it’s more important than ever for brands to be reactive.

From Captain Birdseye’s Eau de Toilette to Cabury’s white Creme Egg, we love it when brands are receptive to their audience and get involved with the fun.

So when we were contacted by our friends over at Tastehead and asked to help design a can of Sprayonnaise with Heinz, we couldn’t say no.

Sprayonnaise, (for those of you who live under a rock), is straight from the mind of Tom from near Glasgow, who shared his vision on That Peter Crouch Podcast. Tom imagined a world where a man was free to spray a mist of mayo all over his chips, so the clever people at Heinz made it happen - and it’s [Seriously] Good.

Supporting the design for this project was great fun - we just hope Tom from near Glasgow approves (and you too, Mr Crouch)!